The traditional way of marketing brands, products and services make use of either indirect or direct methods of reaching out to targeted customers. The business and marketing landscape have drastically changed in recent years however. Traditional methods that were effective… Continue Reading →
Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the… Continue Reading →
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To thrive in the online world, businesses have to create successful SEO campaigns that can bring their websites in front of their target audience. To do so, businesses use various SEO techniques and strategies that may or may not be… Continue Reading →